Emotishoes
The Emotishoes are shoes designed espically for younger childeren who have a hard time expressing their emotions.
Skills
- Marketing
- Presenting
- Wireframing
- Prototyping
- Logo design
- Funneling
- Usertesting
- Researching
CLIENT
Mediacollege
YEAR
2023
Assignment
This was the final project of the first year of the e-commerce designer course. We were given the task to design a product and a website using the AIDA(LA) model.
For this project, I designed a shoe specifically for non-verbal children with autism. These children find it difficult to express their emotions. With this shoe, they can better show how they feel, which will improve their quality of life.
Learning goals
- Funneling
- Working prototype
- Marketing
Research
Before creating the ideal product for your customer, it's essential to conduct research. Who is your target audience, what strategies will you use to sell your product to them and who is your target audience?
In my situation, I needed to consider two primary target audiences. This was necessary because although my product is designed for children, it is the parents who ultimately make the purchasing decision.
Here you'll see two target audiences:
- Primary target audience
- Secondary target audience
Primary target audience (buyers)
Secondary target audience (who you selling to)
Quick overview of project
Low fidelity wireframe
Website high fidelity prototype
