WOOHAH! 2025
WOOHAH! Festival is back in 2025 made for everyone to enjoy!
Skills
- Figma
- Media Expressions
- Campaign Strategy
- Design
CLIENT
Mediacollege/ Christian Gude
YEAR
2025
Assignment
This assignment focuses on WOO HAH! – Beats Without Borders, a festival celebrating hip-hop, culture, and inclusivity. The goal is to create a marketing campaign with a clear target audience, strong branding, and cohesive designs. Through research, creative strategies, and a responsive one-page website, this project aims to make WOO HAH! a standout event for summer 2025.
Learning goals
- Design
- Campaign Strategy
Research
This research explores the Dutch festival market, focusing on audience preferences and trends shaping modern hip-hop events. By analyzing competitors, target demographics, and industry developments, we identified key factors that make festivals successful. These insights have guided the development of WOO HAH! – Beats Without Borders, shaping our branding, marketing strategies, and design choices to create an unforgettable experience.
Our primary target audience consists of young adults (18-30) who seek more than just music—they want an immersive, inclusive, and trendsetting festival. With a strong focus on social media engagement and community-driven experiences, WOO HAH! positions itself as a festival that connects, innovates, and celebrates hip-hop without boundaries.
Here you'll see target audience:
- Primary target audience
Quick overview of research documents
(In Dutch)
Commercials
To promote WOO HAH! – Beats Without Borders, we created commercials for different platforms. On TikTok, we designed short, high-energy ads that match trending content and capture the festival’s vibrant atmosphere. These videos help attract and engage our target audience. We also produced a video commercial that showcases the festival experience, highlighting inclusivity, music, and energy. To ensure the best results, we ran A/B tests on TikTok and Instagram, comparing different versions to see what works best. This helped us refine our content for maximum impact. With this strategy, WOO HAH! builds excitement online and reaches a wide audience.
Instagram posts
Top left to right
1. Announcement ticketsale
2. Inclusive action shot with CTA to join
Bottom left to right
3. Line up post
4. Announcement comeback WOOHAH
Instagram story/reel
Video commercial
For the video commercial, we aimed to highlight the contrast between those who can freely enjoy the festival and someone, in this case, a disabled person, who faces barriers. This changes when the doorbell rings—opening a portal to WOO HAH! Beats Without Borders, where inclusivity takes center stage.
The commercial showcases a festival where everyone belongs, blending people of all sexual orientations and abilities seamlessly into the experience.
Watch closely—how many disabled and queer individuals can you spot in the commercial?
Tiktok posts
Left to right
1. Announcement WOOHAH fesitval
2. Post creates urgency with FOMO ticket alert.
3. This post reinforces FOMO of post 2 and pushes festival sign-ups.
Medium fidelity wireframe
High fidelity wireframe
